SHIFT Outdoors a privately held ecommerce retail start-up with customers in Canada, the US, and UK. Award winning site with extensive customizations for UX and interface design ahead of its time. Strategic digital campaigns and PPC marketing drove traffic to this successful platform. Extensive low and high-fidelity prototyping; extreme customization and visual-design leveraging identity and brand-positioning in the outdoor sporting community. Customized sales funnels building customer journeys featuring lifestyle images and copy building branded experiences increasing engagement and conversion. Customized loayalty program built into checkout systems.